New Way Trucks

BRANDING/COPYWRITING

Something kinda cool happened after we branded and named New Way Truck's newest model, the Sidewinder XTR. The truck was the star and a part of the plot in an episode (S14 E20) of FOX's American Dad cartoon. With previous models of New Way's line named after types of snakes, the side-loading truck was naturally coined 'Sidewinder'.

Sidewinder XTR® is a registered trademark of Scranton, Mfg. Co., Inc © 2024 New Way® Refuse Trucks, a product of McLaughlin Family Companies.
New Way doesn’t endorse or verify the information provided about the Sidewinder XTR® within Season 14 Episode 20.
American Dad! TM & © 2019 Turner Broadcasting System, Inc. A Warner Media Company. All Rights Reserved.